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Global Baijiu Strategic Research Report 2021-2027
Global Baijiu Strategic Research Report 2021-2027 by Regions, by Types, by Application
Global Baijiu Market: Segment Analysis
The research report includes specific segments by region (country), by company, by Type and by Application. This study provides information about the sales and revenue during the historic and forecasted period of 2016 to 2027. Understanding the segments helps in identifying the importance of different factors that aid the market growth.
The major players in global market include
Kweichow Moutai Group
Wuliangye
Yanghe Brewery
Daohuaxiang
Luzhou Laojiao
Langjiu Group
Gujing Group
Shunxin Holdings
Fen Chiew Group
Baiyunbian Group
Xifeng Liquor
Hetao Group
Yingjia Group
Kouzi Liquor
Guojing Group
King's Luck Brewery
Jingzhi Liquor
Red Star
Laobaigan
JNC Group
Golden Seed Winery
Yilite
Huzhu Highland Barley Liquor
Jinhui Liquor
Weiwei Group
Tuopai Shede
Xiangjiao Winery
Shanzhuang Group
Taishan Liquor
Gubeichun Group
Geographically, this report is segmented into several key Regions, with production, consumption, revenue, market share and growth rate of Baijiu in these regions, from 2013 to 2024 (forecast), covering
North America (United States,Canada, Mexico)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Other Regions )
Europe (Germany, U.K., France, Italy, Russia, Rest of Europe)
South America (Brazil. Argentina, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, U.A.E, Other Regions)
On the basis of product, the Baijiu market is primarily split into
Thick-flavor
Sauce-flavor
Light-flavor
Others
On the basis on the end users/applications, this report covers
Corporate Hospitality
Government Reception
Family Dinner
Other
Table of Contents
1 Target Product and Background
1.1 Product Overview Baijiu
1.2 Research Method
1.3 Data Source
1.4 Project Cycle
1.5 Forecast Data Base & Factor
1.6 Macroeconomic Development Trends
1.7 Impact of COVID-19 on the Economy and Baijiu Industry
1.7.1 Post-COVID-19 era
1.7.2 The Impact of COVID-19 on Baijiu Industry
2 Manufacturers Competitive Analysis of Major Players
2.1 Competitive Segmentation Analysis of Key Players
2.2 2016-2021 Key Players Sales Volume and Market Positions
2.3 Key Players Revenue and Market Positions
3 Baijiu Sales Segment Analysis by Type
3.1 Overview
3.1.1 Thick-flavor
3.1.2 Sauce-flavor
3.1.3 Light-flavor
3.1.4 Others
3.2 2016-2027 Global Baijiu Sales Volume Segment Analysis by Type
3.3 2016-2027 Global Baijiu Revenue Segment Analysis by Type
4 Baijiu Sales Segment Analysis End User
4.1 Introduction
4.1.1 Corporate Hospitality
4.1.2 Government Reception
4.1.4 Other
4.2 2016-2027 Global Baijiu Sales Volume Segment Analysis by End User
4.3 2016-2027 Global Baijiu Revenue Segment Analysis by End User
5 Baijiu Market Analysis, by Region by Country
5.1 Global Baijiu Market Size and Regional Analysis
5.2 Global Baijiu Retrospective Market Scenario in Revenue by Region: 2016-2021
5.3 North America Market Size and Regional Analysis
5.3.1 North America Sales by Country
5.3.2 North America Baijiu Revenue by Country
5.4 Europe Market Size and Regional Analysis
5.4.1 Europe Baijiu Sales by Country
5.4.2 Europe Baijiu Revenue by Country
5.5 Asia Pacific Market Size and Regional Analysis
5.5.1 Asia Pacific Baijiu Sales by Region
5.5.2 Asia Pacific Baijiu Revenue by Region
5.6 South America Market Size and Regional Analysis
5.6.1 South America Baijiu Sales by Country
5.6.2 South America Baijiu Revenue by Country
5.7 Middle East and Africa Market Size and Regional Analysis
5.7.1 Middle East and Africa Baijiu Sales by Country
5.7.2 Middle East and Africa Baijiu Revenue by Country
6 Baijiu SWOT and Driving Factor Analysis
6.1 SWOT Analysis
6.2 Marketing Strategy
6.3 Technology Driven Market
6.4 Baijiu Growth Drivers
6.5 Baijiu Market Challenges
6.6 Baijiu Market Restraints
7 BaijiuRaw Material Supply and Industry Chain Analysis
7.1 Baijiu Key Raw Material Supply
7.1.1 Key Raw Materials
7.1.2 Key Suppliers of Raw Materials
7.2 Baijiu Industrial Chain Analysis and Reconstruction
8 Global Baijiu Major Manufacturers Analysis
8.1 Kweichow Moutai Group
8.1.1 Kweichow Moutai Group Corporate Outline
8.1.2 Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
8.1.3 Kweichow Moutai Group Baijiu Key Product Overview
8.1.4 Baijiu Key Product Overview
8.1.5 Kweichow Moutai Group Business Segmentation SWOT Analysis
8.2 Wuliangye
8.2.1 Wuliangye Corporate Outline
8.2.2 Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
8.2.3 Wuliangye Baijiu Key Product Overview
8.2.4 Baijiu Key Product Overview
8.2.15Wuliangye Business Segmentation SWOT Analysis
8.3 Yanghe Brewery
8.3.1 Yanghe Brewery Corporate Outline
8.3.2 Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
8.3.3 Xifeng Liquor Baijiu Key Product Overview
8.3.4 Baijiu Key Product Overview
8.3.5 Yanghe Brewery Business Segmentation SWOT Analysis
8.4 Daohuaxiang
8.4.1 Daohuaxiang Corporate Outline
8.4.1 Daohuaxiang Corporate Outline
8.4.3 King's Luck Brewery Baijiu Key Product Overview
8.4.4 Baijiu Key Product Overview
8.4.5 Daohuaxiang Business Segmentation SWOT Analysis
8.5 Luzhou Laojiao
8.5.1 Luzhou Laojiao Corporate Outline
8.5.2 Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
8.5.3 Golden Seed Winery Baijiu Key Product Overview
8.5.4 Baijiu Key Product Overview
8.5.5 Luzhou Laojiao Business Segmentation SWOT Analysis
8.6 Langjiu Group
8.6.1 Langjiu Group Corporate Outline
8.6.2 Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
8.6.3 Tuopai Shede Baijiu Key Product Overview
8.6.4 Baijiu Key Product Overview
8.6.5 Langjiu Group Business Segmentation SWOT Analysis
8.7 Gujing Group
8.7.1 Gujing Group Corporate Outline
8.7.2 Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
8.7.3 Baijiu Key Product Overview
8.7.4 Baijiu Key Product Overview
8.7.5 Gujing Group Business Segmentation SWOT Analysis
8.8 Shunxin Holdings
8.8.1 Shunxin Holdings Corporate Outline
8.8.2 Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
8.8.3 Baijiu Key Product Overview
8.8.4 Baijiu Key Product Overview
8.8.5 Shunxin Holdings Business Segmentation SWOT Analysis
8.9 Fen Chiew Group
8.9.1 Fen Chiew Group Corporate Outline
8.9.2 Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
8.9.3 Baijiu Key Product Overview
8.9.4 Baijiu Key Product Overview
8.9.5 Fen Chiew Group Business Segmentation SWOT Analysis
8.10 Baiyunbian Group
8.10.1 Baiyunbian Group Corporate Outline
8.10.2 Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
8.10.3 Baijiu Key Product Overview
8.10.4 Baijiu Key Product Overview
8.10.5 Baiyunbian Group Business Segmentation SWOT Analysis
8.11 Xifeng Liquor
8.12 Hetao Group
8.13 Yingjia Group
8.14 Kouzi Liquor
8.15 Guojing Group
8.16 King's Luck Brewery
8.17 Jingzhi Liquor
8.18 Red Star
8.19 Laobaigan
8.20 JNC Group
8.21 Golden Seed Winery
8.22 Yilite
8.23 Huzhu Highland Barley Liquor
8.24 Jinhui Liquor
8.25 Weiwei Group
8.26 Tuopai Shede
8.27 Xiangjiao Winery
8.28 Shanzhuang Group
8.29 Taishan Liquor
8.30 Gubeichun Group
9 Baijiu Report Conclusion and Strategy
10 Appendix
10.1 Order and After-sales Service
10.2 Author List
10.3 Disclaimer
List of Tables
Table 1. Competitive Segmentation Analysis of Key Players
Table 2. 2016-2021 Key Players Sales Volume and Market Positions (K Units)
Table 3. 2016-2021 Key Players Revenue and Market Positions (US$ Million)
Table 4. Global Baijiu Market Size Comparison by Type (2021-2027)
Table 5. Analysis of the Distribution of Main Players' Product Types
Table 6. 2016-2027 Global Baijiu Sales Volume Segment Analysis by Type (K Units)
Table 7. 2016-2027 Global Baijiu Sales Volume Share by Type
Table 8. 2016-2027 Global Baijiu Revenue Segment Analysis by Type (US$ Million)
Table 9. Global Baijiu Revenue Share by Type (2016-2021)
Table 10. Competitive Segmentation Analysis of Key Players
Table 11. Global Baijiu Market Size Comparison by End User (2021-2027)
Table 12. 2016-2027 Global Baijiu Sales Volume Segment Analysis by End User (K Units)
Table 13. 2016-2027 Global Baijiu Sales Volume Share by End User
Table 14. 2016-2027 Global Baijiu Revenue Segment Analysis by End User (US$ Million)
Table 15. Global Baijiu Revenue Share by End User (2016-2021)
Table 16. 2016-2027 Global Segment: Baijiu Sales Volume Market, by Region (K Units)
Table 17. 2016-2027 Global Segment: Baijiu Sales Volume Market Share, by Region
Table 18. 2016-2027 Global Segment: Baijiu Revenue Market, by Region (US$ Million)
Table 19. 2016-2027 Global Segment: Baijiu Revenue Market Share, by Region
Table 20. 2016-2021E North America Segment: Baijiu Sales Volume Market, by Country (K Units)
Table 21. 2016-2021E North America Segment: Baijiu Revenue Market, by Country (US$ Million)
Table 22. 2016-2021E Europe Segment: Baijiu Sales Volume Market, by Country (K Units)
Table 23. 2016-2021E Europe Segment: Baijiu Revenue Market, by Country (US$ Million)
Table 24. 2016-2021E Asia Pacific Segment: Baijiu Sales Volume Market, by Country (K Units)
Table 25. 2016-2021E Asia Pacific Segment: Baijiu Revenue Market, by Country (US$ Million)
Table 26. 2016-2021E South America Segment: Baijiu Sales Volume Market, by Country (K Units)
Table 27. 2016-2021E South America Segment: Baijiu Revenue Market, by Country (US$ Million)
Table 28. 2016-2021E Middle East and Africa Segment: Baijiu Sales Volume Market, by Country (K Units)
Table 29. Middle East and Africa Baijiu Revenue Market Share in 2020, by Country (% Share)
Table 30. 2016-2021E Middle East and Africa Segment: Baijiu Revenue Market, by Country (US$ Million)
Table 31. Baijiu Growth Drivers
Table 32. Key Suppliers of Raw Materials
Table 33. Kweichow Moutai Group Corporate Outline
Table 34. Kweichow Moutai Group Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 35. Kweichow Moutai Group Key Product Overview
Table 36. Wuliangye Corporate Outline
Table 37. Wuliangye Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 38. Wuliangye Key Product Overview
Table 39. Yanghe Brewery Corporate Outline
Table 40. Yanghe Brewery Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 41. Yanghe Brewery Key Product Overview
Table 42. Daohuaxiang Corporate Outline
Table 43. Daohuaxiang Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 44. Daohuaxiang Key Product Overview
Table 45. Luzhou Laojiao Corporate Outline
Table 46. Luzhou Laojiao Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 47. Luzhou Laojiao Key Product Overview
Table 48. Langjiu Group Corporate Outline
Table 49. Langjiu Group Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 50. Langjiu Group Key Product Overview
Table 51. Gujing Group Corporate Outline
Table 52. Gujing Group Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 53. Gujing Group Key Product Overview
Table 54. Shunxin Holdings Corporate Outline
Table 55. Shunxin Holdings Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 56. Shunxin Holdings Key Product Overview
Table 57. Fen Chiew Group Corporate Outline
Table 58. Fen Chiew Group Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 59. Fen Chiew Group Key Product Overview
Table 60. Baiyunbian Group Corporate Outline
Table 61. Baiyunbian Group Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 62. Baiyunbian Group Key Product Overview
Table 63. Xifeng Liquor Corporate Outline
Table 64. Xifeng Liquor Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 65. Xifeng Liquor Key Product Overview
Table 66. Hetao Group Corporate Outline
Table 67. Hetao Group Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 68. Hetao Group Key Product Overview
Table 69. Yingjia Group Corporate Outline
Table 70. Yingjia Group Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 71. Yingjia Group Key Product Overview
Table 72. Kouzi Liquor Corporate Outline
Table 73. Kouzi Liquor Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 74. Kouzi Liquor Key Product Overview
Table 75. Guojing Group Corporate Outline
Table 76. Guojing Group Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 77. Guojing Group Key Product Overview
Table 78. King's Luck Brewery Corporate Outline
Table 79. King's Luck Brewery Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 80. King's Luck Brewery Key Product Overview
Table 81. Jingzhi Liquor Corporate Outline
Table 82. Jingzhi Liquor Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 83. Jingzhi Liquor Key Product Overview
Table 84. Red Star Corporate Outline
Table 85. Red Star Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 86. Red Star Key Product Overview
Table 87. Laobaigan Corporate Outline
Table 88. Laobaigan Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 89. Laobaigan Key Product Overview
Table 90. JNC Group Corporate Outline
Table 91. JNC Group Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 92. JNC Group Key Product Overview
Table 93. Golden Seed Winery Corporate Outline
Table 94. Golden Seed Winery Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 95. Golden Seed Winery Key Product Overview
Table 96. Yilite Corporate Outline
Table 97. Yilite Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 98. Yilite Key Product Overview
Table 99. Huzhu Highland Barley Liquor Corporate Outline
Table 100. Huzhu Highland Barley Liquor Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 101. Huzhu Highland Barley Liquor Key Product Overview
Table 102. Jinhui Liquor Corporate Outline
Table 103. Jinhui Liquor Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 104. Jinhui Liquor Key Product Overview
Table 105. Weiwei Group Corporate Outline
Table 106. Weiwei Group Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 107. Weiwei Group Key Product Overview
Table 108. Tuopai Shede Corporate Outline
Table 109. Tuopai Shede Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 110. Tuopai Shede Key Product Overview
Table 112. Xiangjiao Winery Corporate Outline
Table 113. Xiangjiao Winery Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 114. Xiangjiao Winery Key Product Overview
Table 115. Shanzhuang Group Corporate Outline
Table 116. Shanzhuang Group Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 117. Shanzhuang Group Key Product Overview
Table 118. Taishan Liquor Corporate Outline
Table 119. Taishan Liquor Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 120. Taishan Liquor Key Product Overview
Table 121. Gubeichun Group Corporate Outline
Table 122. Gubeichun Group Breakdown Sales Volume (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2018-2021)
Table 123. Gubeichun Group Key Product Overview
List of Figures
Figure 1. Product Picture of Baijiu
Figure 2. Proportion of GDP of Major Countries in the World in 2018
Figure 3. Figure Projected Growth Profiles for Major Economies – Regression to the Mean
Figure 4. Figure Key Economies’ Share of World GDP in PPP Terms
Figure 5. Global Economic Forecast in 2050
Figure 6. Global GDP Forecast by Region to 2050
Figure 7. Climate Change Impact on Level of GDP in 2050
Figure 8. Economic Impact of COVID-19 on Major Economies in 2020
Figure 9. IMF's Latest Global Economic Forecast by 2021Q1
Figure 10. Comparative Analysis of the Direct Impact of COVID-19 on the Industry (US$ Million)
Figure 11. Characteristics of the Impact of COVID-19 on the Industry
Figure 12. Key Players Revenue Volume Share in 2020
Figure 13. Global Baijiu Revenue Share by Manufacturers in 2020
Figure 14. Market Size Share Comparison by End User
Figure 15. Global Baijiu Market Size by Region in 2020
Figure 16. Global Baijiu Market Size by Region: 2016 VS 2020 VS 2027
Figure 17. Global Baijiu Market Size 2016-2027 (US$ Million)
Figure 18. Global Baijiu Market Size 2016-2027 (US$ Million)
Figure 19. 2016-2027 Global Segment: Baijiu Sales Volume Market Share, by Region
Figure 20. 2016-2027 Global Segment: Baijiu Revenue Market Share, by Region
Figure 21. North America Baijiu Key Player Distribution Analysis
Figure 22. North America Baijiu Revenue Market Share in 2020, by Country (% Share)
Figure 23. Europe Baijiu Key Player Distribution Analysis
Figure 24. Europe Baijiu Revenue Market Share in 2020, by Country (% Share)
Figure 25. Asia Pacific Baijiu Key Player Distribution Analysis
Figure 26. Asia Pacific Baijiu Revenue Market Share in 2020, by Country (% Share)
Figure 27. South America Baijiu Key Player Distribution Analysis
Figure 28. South America Baijiu Revenue Market Share in 2020, by Country (% Share)
Figure 29. Middle East and Africa Baijiu Key Player Distribution Analysis
Figure 30. Baijiu Industry SWOT Analysis
Figure 31. Figure Marketing Strategy
Figure 32. Baijiu Technology Development Trend
Figure 33. Global Stars: The Most Innovative Countries, Ranked by Income Group in 2019
Figure 34. Leading countries by gross research and development (R&D) expenditure worldwide in 2020(in billion U.S. dollars)
Figure 35. Baijiu Industrial Chain Analysis
Figure 36. FDI, trade, GDP and GVC trends, 1990–2019
Figure 37. World Carbon Dioxide Emissions from 2009 to 2019, by region (in Million Metric Tons of Carbon Dioxide)
Figure 38. Global Energy Structure Evolution Structure
Figure 39. The Evolution of Global Road Vehicles to 2050
Figure 40. Kweichow Moutai Group SWOT Analysis
Figure 41. Wuliangye SWOT Analysis
Figure 42. Yanghe Brewery SWOT Analysis
Figure 43. Daohuaxiang SWOT Analysis
Figure 44. Luzhou Laojiao SWOT Analysis
Figure 45. Langjiu Group SWOT Analysis
Figure 46. Gujing Group SWOT Analysis
Figure 47. Shunxin Holdings SWOT Analysis
Figure 48. Fen Chiew Group SWOT Analysis
Figure 49. Baiyunbian Group SWOT Analysis
Figure 50. Xifeng Liquor SWOT Analysis
Figure 51. Hetao Group SWOT Analysis
Figure 52. Yingjia Group SWOT Analysis
Figure 53. Kouzi Liquor SWOT Analysis
Figure 54. Guojing Group SWOT Analysis
Figure 55. King's Luck Brewery SWOT Analysis
Figure 56. Jingzhi Liquor SWOT Analysis
Figure 57. Red Star SWOT Analysis
Figure 58. Laobaigan SWOT Analysis
Figure 58. JNC Group SWOT Analysis
Figure 60. Golden Seed Winery SWOT Analysis
Figure 61. Yilite SWOT Analysis
Figure 62. Huzhu Highland Barley Liquor SWOT Analysis
Figure 63. Jinhui Liquor SWOT Analysis
Figure 64. Weiwei Group SWOT Analysis
Figure 65. Tuopai Shede SWOT Analysis
Figure 66. Xiangjiao Winery SWOT Analysis
Figure 67. Shanzhuang Group SWOT Analysis
Figure 68. Taishan Liquor SWOT Analysis
Figure 69. Gubeichun Group SWOT Analysis
ASSO regards each project as the best communication bridge between us and our customers. ASSO solemnly promises that ASSO will treat each project as our most important customer project. We will go all out and never give up. ASSO regards each other's excellence as the purpose of our service. ASSO's services involve regional analysis, market data, player share, market decision-making, marketing and product positioning
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